AppLift by 989Group

SEO for College Recruitment

George Wolff and Brian Parker talk with 989Group partner Adam Asher about SEO and college recruitment.

Is My College Closing?

A question a lot of people are asking right now: Is my college closing? To answer that, George Wolff hosts a conversation with partners Brian Parker and Adam Asher, who have extensive experience working with colleges that have closed or merged.

The AI Revolution in College Enrollment

This episode, George and Brian talk with Andrew, Director of Digital Marketing at 989Group about the "AI Revolution" in college enrollment. How are both applicants and schools using AI, and what are the impacts?
 
"8 in 10 Colleges Will Use AI in Admissions by 2024" - Intelligent.com, Sept. 2023
"Artificial intelligence and CT college admissions" - Hartford Courant, Jan. 2025
"4 Trends Shaping The College Admissions Process For 2025" - Forbes, Jan. 2025

College Costs with Bill Miller

In this episode, George and Brian get on the phone with Bill Miller from Miller Cook and Associates to talk about college costs. Dive deep into financial aid and the affordability question. 
Listen till the end for our new feature: Craziest New College Majors

The College Visit Part 2

In this Part 2, George Wolff and Brian Parker break down the college visit experience from the enrollment side. What makes an effective visit? What should be included? Thoughts on overnight visits? Wolff and Parker answer these questions and more.

The College Visit

In this Part 1, learn practical approaches for dividing family responsibilities during visits, discover the optimal timing for campus tours, and get Parker's must-do checklist for making the most of your time on campus. Whether you're a parent starting the college search, a high school student planning ahead, or a college administrator looking to create meaningful visit experiences, this episode offers actionable insights for transforming campus visits from simple walk-throughs into powerful moments of connection.

Special Episode - The Enrollment Cliff

The looming "enrollment cliff" has many higher ed professionals worried, but could this demographic shift create opportunities? Hosts George Wolff and Brian Parker explore why the projected 15% drop in high school graduates after 2025 isn't just a threat—it's a chance for innovation.
Read More: Schools are bracing for the looming "enrollment cliff" by Jennifer Kingson

What Parents Want

In this episode we talk about what parents want as part of the enrollment process.